Stand-up Display

The final piece of the “Win Bacon for a Year/Your Meal Starts Here” campaign was a big one, literally. A life-size cutout of a real-life Kansas farmer and his wife graced meat sections of Kansas City metro area Hy-Vee stores. The Minnow Project was responsible for photography, design, print coordination and the negotiation and planning required to place these items in supermarkets.

Facebook Fangate Page

The end goal of the yourbaconstartshere.org website was to encourage visitors to “Like” the Kansas Pork Association Facebook page. This fangate page led visitors to an opportunity to upload their favorite bacon or pig photos for a chance at becoming the lucky recipient of Free Bacon for a Year.

SNCC Guides

Physician’s Comprehensive Guide and Medical Oncology Guides were designed and executed to help the client with physician and patient referral needs.