Branding and building memorable personas is in our DNA. From product branding to expanding the digital footprint of of small businesses and enterprises through cohesive and creative identities. A unified brand is a sound business strategy and drives consumer behavior.


Strong. Memorable. Never forgettable.

Branding agency for small business and enterprise

A strong brand is the engine behind a successful campaign, and Aradius Group is here to help. Whether you’re starting from scratch or just need a brand tune-up, you’re in good hands.

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Portfolio: Branding and Identity Design

YBL Identity

When approached by a young entrepreneur keen on providing a service whereby clients could endeavor and experience their dreams and life goals, the brand identity for Your Bucket List, or YBL for short, was born. A number of conceptual iterations from rugged, to earthy, to abstract, were explored before coming to consensus with a brightly, […]

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Worldlawn Power Equipment

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WasteCap Nebraska

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the alexis PROJECT

The tragedy that struck our associate, Todd Calfee, and his family will never be forgotten. However, we wanted to help in whatever way possible.

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Stonehouse Golf Collection

Stonehouse Golf Collection, a daughter company of Aradius Group, sells customizable panoramic golf prints and accessories. They have an extensive catalog of Gicle archival quality prints showcasing the world’s foremost golf venues. Migrating thousands of SKU’s from an existing website, and creating a “user-friendly and aesthetically pleasing” experience required Aradius Group to combine the in-house talents of our designers, developers (and the staff at Stonehouse) to produce a fantastic end product. Stonehouse Golf Collection, eCommerce and open for business.

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Southeast Nebraska Cancer Center

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Sonar

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Soleil Logo

So, an Account Executive, a Hotel Property Manager and a Designer walk into a bar: actually it was the third bar in the hotel and it needed a name and a logo to fit the “solar” story of the Renaissance Glendale Hotel. What better way to say and design “Sun” than “Soleil!” The punch line: […]

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SNCC Logo

Southeast Nebraska Cancer Center came to the minnow project looking to update their image, and to help position them for further growth. These are very competent people who do a very serious job, and give their patients the hope and strength to survive, and thrive. We set out to design a new logo that would […]

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SNCC Guides

Physician’s Comprehensive Guide and Medical Oncology Guides were designed and executed to help the client with physician and patient referral needs.

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SNCC Collateral

SNCC Cancer Center needed business collateral and Aradius Group was able to deliver a sharp, professional look.

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Smart Agent

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Shoup Manufacturing

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Shoup Manufacturing

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Renaissance Glendale Room Service Menu

Create a brand identity or as the client put it, “a story” to differentiate a world-class property. “Everything Under the Sun” became the phrase that truly encompassed the newest and most advanced John Q. Hammons Renaissance hotel built to date. The phrase served as the tagline and set the tone for “the story.” Inspiring a […]

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Renaissance Engineer Cards

Working the Renaissance Glendale “Everything Under the Sun” property theme into phraseology proved to be both fun and effective. In order to alert guests that it wasn’t random intruders invading their space, we stated (atop the branded, sunny chevron pattern) an Engineer in room to ensure everything under the sun is functioning as intended. The leave […]

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Refresco’s Menu

How do you make food and beverage appealing to someone poolside baking in the 110 degree in the shade sonoran desert summer? Design it with water and bright colors, of course! (And find a vendor willing to reproduce it on a clear base). We also designed the refreshing logo. All part of “Everything Under the […]

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Ray’s Branding

We believe a good logo should speak for itself. The Ray’s Martini Bar logo is a finely crafted example of that belief. Obviously it screams of the Gin and Vermouth favorite, long before you consider the Phoenix sun “home to the Renaissance Glendale Hotel” is drier than a Noel Coward cocktail. Ask us to design […]

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Pure Fishing – Consumer Promotions

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Prairieland Brochures

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Pos-ipes

What happens when you combine the notion of point-of-sale and recipes? Pos-ipes! Besides just something fun to say, our pos-ipe campaign encouraged consumers to make that OMG deer in the headlight stare at the meat counter what am I going to make!!?? decision in favor of Smart Chicken. With the confidence of recipe-in-hand, half the […]

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Organic Classic Gourmet Sausages

Who knew sausages could form a canvas for such a fun project? Aradius Group brought original illustrations, bright colors, a typographical playground, and delicate navigation of USDA regulations. Colors and designs appropriate to each flavor profile provided balance amongst the mandated disclaimers required once you venture into claiming the virtues of all natural, organic, and […]

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NHI Quality Assurance Department

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Nebraska Wine & Grape Growers Association

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Nebraska Heart Institute Truck Wrap

Nebraska Heart Institute asked us to design their brand to be displayed on their nuclear trucks which visit various Nebraska cities and towns. We were able to showcase their staff, HealthGrade rankings and website on this “mobile billboard”.

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MasinMisko

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MasinMisko

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Lincoln Chrome

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Joba Chamberlain

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JMisko

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Intensity Nutrition

In print advertising (especially in the nutritional supplement industry) it is important to stand out amongst its competitors. Something about adding in a recognizable MMA Fighter (Grace Cleveland) to a design makes the printed piece look much more intense.

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Huskers Illustrated Ad

Check out the design work performed for Huskers Illustrated by Aradius Group advertising agency illustrators located in Lincoln and Omaha, Nebraska.

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Hopluia bottles

When Spilker Ales faced growth demands due to the popularity of his canned beverage delivery method, Aradius Group responded with a two-color. raised ink solution to showcase his product. Upon completion, we thought the client said, “Hallelujah!”. Actually he said, “Hopluia! Would you guys like some?” We obliged.

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Elite One Source

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Consumer Promotions Campaign Danglers

These danglers served as in-aisle interrupters to inform consumers of Pure Fishing America’s various daughter-brand products. The 20-some danglers Aradius Group designed and produced formed a small portion of the total number of point-of-sale materials which constituted the Consumer Promotion Campaign that year.

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Consumer Promotions Campaign – Counter Cards

Point of purchase displays, counter cards, end caps, railstrips, and coupons, oh my! Simultaneously producing point of sale materials for eight major fishing brands stretched our sanity, but honed our craft. And it sure was fun to walk down the aisle in Scheels to see the fruits of our labor.

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Complete Fitness

Developing a look and generate awareness for a new private, personal training facility, Complete Fitness, targeted towards adults in the upper income bracket. We delivered a complete brand package. Concept, design and execute logo, tagline, website and a brand identity system to accentuate the modern, sophisticated ambience of the fitness center’s interior and propel goals […]

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Buy Fresh Buy Local

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Black Tray Program

How do you introduce West Coast retailers to the goodness of Smart Chicken without the overhead of carrying an entire fresh poultry product line? Create the Black Tray Program; a family of four diverse, premium Smart Chicken products packaged with eco-friendly materials. This project took an intentional design departure from MBA Poultry’s traditional brighter color […]

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Bandiola Spices

Like the spices themselves, Aradius Group started this brand from the ground up. After logo development was finalized, the task turned to creating a cohesive set of flavor-specific labeling for the Bandiola Spice blends. Each label used a similar style compositionally, but differed from one another by color palette and description, each flavor had a […]

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Accuratus Lab Services

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