Your Bacon Starts here Campaign Design

The website was the digital culmination of an effort to educate Kansas residents about their neighbors, the Kansas pig farmers. The microsite profiled three Kansas farm families via video. Each family shared their lifestyles and beliefs, and a favorite recipe. Most importantly, the site served as a gateway to a Facebook contest whereby entrants could upload pig and pork photos from their experiences with one lucky Kansan winning free bacon for a year!

The campaign had an in-store display in 21 HyVee grocery stores in the Kansas City area, including a life size standee of one farmer and his wife, as well as rail strips, wobblers, counter cards and recipe cards. In addition, re-usable tote bags were handed out at the stores’ meat counters.