Smart Chicken Passport Header Design

Code name: Smart Agent. Our mission: A grassroots campaign to increase consumer awareness and brand loyalty for MBA Poultry, makers of Smart Chicken®. The initiative invited existing Smart Chicken® loyalists to become MBA Smart Agents with a directive to execute special missions (assigned by our very own Agent M) to spread the product virtues via word of mouth. The initial delivery of Agent materials were sent via Smart Agent attach cases and included an introductory DVD, brochures, mission letter, a passport, a T-Shirt, suggested agent activities, and nomination forms encouraging agents to recruit friends and family. An online forum tracked activities and fostered group interaction. Chicken, Smart Chicken.