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Pos-ipes

What happens when you combine the notion of point-of-sale and recipes? Pos-ipes! Besides just something fun to say, our pos-ipe campaign encouraged consumers to make that OMG deer in the headlight stare at the meat counter what am I going to make!!?? decision in favor of Smart Chicken. With the confidence of recipe-in-hand, half the battle of tonight’s dinner was already conquered. A large number of recipes were harvested, formatted, printed in random-order pads and placed in the Butcher section of markets for easy access.