Win Bacon for a Year/Your Meal Starts Here Campaign

The final piece of the Win Bacon for a Year/Your Meal Starts Here campaign was a big one, literally. A life-size cutout of a real-life Kansas farmer and his wife graced meat sections of Kansas City metro area Hy-Vee stores. Aradius Group was responsible for photography, design, print coordination and the negotiation and planning required to place these items in supermarkets.