Joyride Bicycles 12 Days of Christmas Social Media Facebook Series

Joyride Bicycles

Joyride Bicycles hired Aradius Group to conduct research on how to expand and increase the shop’s Facebook presence. Aradius Group determined the shop’s specific target market demographics.

This allowed Aradius Group the ability to craft posts, illustrations and cover photos to amplify the product lines, inventory and personality of Joyride Bicycles. The increase in social media postings is currently leading to increased foot traffic in its Lincoln location.

Approaching the 12 Days of Christmas, Aradius Group utilized the real estate of the Joyride Facebook cover image to foster a contest and a sounding board for interactivity. The goal was to encourage followers to identify the meaning of the unconventional, cycling-specific images in the collage for a chance to receive a gift card. Then, on each of the 12 Days of Christmas (beginning Friday, December 13) the Joyride Facebook page delivered a highlighted status image touting that days’ savings. Each banner graphic had a unique Christmas theme and appropriate typography teasing the products on special.