Berkley Emotion Video Production and Copywriting

Emotion 7’9 MH M Deep Crank

Setting the hook on a fish is thrilling for anglers. And that’s why Berkley wants angling enthusiasts to have the right gear for the right fish. But with so many species to catch, how do you choose the right fishing rod? Aradius Group produced 15 product-educational videos to explain the various rods Berkley produces and help customers choose the right rod to catch more fish. We shot the project over three days in beautiful Douglas Lake, Tennessee. BASS and PAA angling professional Skylar Hamilton was a real pro in front of the camera and made our job easy. Aradius Group photographer and hard-core bass angler Kyle Bruggeman even got the chance to fish with Skylar once we wrapped up production.