Category: Audience Personas

Building A Better Marketing Model

The marketing and advertising industry’s service model is outdated. The model agencies and marketing firms use to service customers is a dinosaur and not able to keep pace with the way business moves today. You may think that’s a mighty bold statement, but let’s think about how marketing firms are structured. As someone who has […]

What Do Millennials Really Want?

Social / Engagement With Millennials representing the highest percentage of the American population, marketers need to know how to reach them effectively. Whether it’s through direct mail, email, or social and mobile media, Millennials want to be reached on their own terms. Millennials are defined as consumers between 18 and 34 years old. They number […]