New Rates It’s been decided! A few months ago the USPS proposed a postage rate increase and now that increase has passed through the PRC (Postal Regulatory Commission). Here is a look at what the new rates will be effective August 29th, 2021. New postage rates for your fall mailings: The First Class Mail classification […]
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Here are 11 statistics about direct mail that you should know. 1. Open rate Direct mail has an open/read rate of 42%. 2. Customer spend Recipients of direct mail purchase 28% more items and spend 28% more than those who do not receive mail. 3. Connects you to your customer 41% of direct mail recipients […]
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Ever wish there were a simple way to condense a wealth of marketing wisdom into a nice, neat package? This five-point checklist is a handy resource to have in your back pocket. Establish all five areas with every campaign, every time, and you’ll get outstanding results. 1. Craft the right message Before you start writing […]
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Print continues to receive a lot of attention from marketers. Why? Because it works! However, there are many misperceptions about print that cause marketers to overlook its value. Let’s look at three myths about print marketing and the reality behind them: 1. Print is all or nothing. Many marketers think that either you live in […]
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When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help you improve your results, even if your design is already working for you. In this post, we will explore a simple envelope. Where do people’s eyes go first? How can […]
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When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to kick-start your efforts. Relevance doesn’t require tons of data. Customers […]
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When you want to get something right, consult the experts. For direct mail, there is no greater expert than the U.S. Postal Service. Here are five tips for foolproof direct mail from the USPS that every marketer should know. Choose your format first. Before you start your design, choose your mailing format carefully. Know how […]
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Getting one step closer to maximizing your ROI with personalized marketing material. Want to be the best? Compete with the best. That’s a powerful motto, whether in sports or business. Here are five marketing strategies used by top marketers that you should be using, as well. Let’s take a look! Top strategy #1: Break down […]
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Increased Postage Rates Where can I see the new rates? We have compiled a complete list of the updated USPS 2021 postage rates here. When do the new rates take place? The increased postage rates will be effective starting on January 24, 2021. USPS Promotions These new promos, similar to last year’s promos, offer marketers […]
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Hard Work Pays Off Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success. 1. Two-thirds of shoppers use more than one channel. This data comes from the Wharton School […]
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The Need for Personalized Content Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower cost and get the same results? Not anymore. Why? Because long-term profits have become highly correlated with customer engagement and loyalty, and personalization is […]
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