Print continues to receive a lot of attention from marketers. Why? Because it works! However, there are many misperceptions about print that cause marketers to overlook its value. Let’s look at three myths about print marketing and the reality behind them: 1. Print is all or nothing. Many marketers think that either you live in […]
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When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help you improve your results, even if your design is already working for you. In this post, we will explore a simple envelope. Where do people’s eyes go first? How can […]
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When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to kick-start your efforts. Relevance doesn’t require tons of data. Customers […]
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When you want to get something right, consult the experts. For direct mail, there is no greater expert than the U.S. Postal Service. Here are five tips for foolproof direct mail from the USPS that every marketer should know. Choose your format first. Before you start your design, choose your mailing format carefully. Know how […]
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Getting one step closer to maximizing your ROI with personalized marketing material. Want to be the best? Compete with the best. That’s a powerful motto, whether in sports or business. Here are five marketing strategies used by top marketers that you should be using, as well. Let’s take a look! Top strategy #1: Break down […]
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Automate Redundancies When it comes to ordering print, did you know that you can save money by changing from traditional ordering methods, such as sending email requests or placing orders over the phone, to a streamlined automated storefront? Here are five ways this simple change can boost your bottom line: 1. Faster, easier ordering. Every […]
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Hard Work Pays Off Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success. 1. Two-thirds of shoppers use more than one channel. This data comes from the Wharton School […]
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The Need for Personalized Content Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower cost and get the same results? Not anymore. Why? Because long-term profits have become highly correlated with customer engagement and loyalty, and personalization is […]
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Did you know that customers who shop on multiple channels have a 30% higher customer lifetime value than those who use a single channel? Multichannel marketing works! Using a combination of digital and print in your marketing campaign generates the best results. Here are 5 ways print and social media complement each other. 1. Print […]
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Effecting Decision Making Did you know that, according to CCI Inc., consumers make a subconscious judgment about people, their environment, or products within 90 seconds of viewing and that between 62% and 90% of their decision-making is based on color alone? A University of Loyola, Maryland study found that color increases brand recognition by up […]
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Increase ROI by including direct mail in your marketing plan With marketing budgets under pressure, marketers are always looking for ways to make their spend more efficient. This puts direct mail in the crosshairs. With growth in many digital channels, can direct mail spend get trimmed without impacting ROI? Is there a way to pair […]
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