Category: Personalization

A Human Touch

Use Data To Make Connections That Create Meaningful Customer Experiences Data is a powerful tool for reaching into the world of your customers and creating meaningful connections. But before data can do its job, you first have to create a meaningful customer experience. According to a recent report by the CMO Council (“The Purpose-Built Experience”), […]

What Do Millennials Really Want?

Social / Engagement With Millennials representing the highest percentage of the American population, marketers need to know how to reach them effectively. Whether it’s through direct mail, email, or social and mobile media, Millennials want to be reached on their own terms. Millennials are defined as consumers between 18 and 34 years old. They number […]