Category: Printing

Are Social Media and Print Competitors?

Symbiosis If you think that social media and print marketing are competitors, think again. While both may compete for your marketing dollars, in terms of accomplishing your marketing goals, they can be highly symbiotic. Social media is vital to today’s marketing world, while print remains the bedrock of successful marketing. Connecting the traditional and online […]

Five Things You Need to Know About Print

Paper, Proofs, Color, Binding & Folding and The Power of Great Ideas 1. How to choose the correct paper: Choosing the right paper for your projects is critical to the outcome of your printing. Discover how paper is made and the many colors, finishes and surfaces you have to choose from. Did you know there […]

What Do Millennials Really Want?

Social / Engagement With Millennials representing the highest percentage of the American population, marketers need to know how to reach them effectively. Whether it’s through direct mail, email, or social and mobile media, Millennials want to be reached on their own terms. Millennials are defined as consumers between 18 and 34 years old. They number […]