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Understanding Performance Requires Going Beyond Google

While Google is the golden standard for web-based analytics, there are other metrics and tools you should also be using to gauge digital performance.

"A point of view can be a dangerous luxury when substituted for insight and understanding." - Marshall McLuhan

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See the Trees or the Entire Forest

Analytics and Metrics

If there is one aspect of managing campaigns today that challenges marketing managers, it’s analytics. So much of our industry has tried to make measuring, monitoring, and reporting a larger-than-life task. Often the discussion of data and marrying intel leaves managers scratching their heads. It’s easier to make assumptions rather than put a system in place to study and follow progress over time. Outsourcing also adds complexity to the mix.

Many C-Suite leaders want to see instant marketing results, but without an established benchmark–it’s hard to measure true success. Great analytics starts with choosing the right data platforms, setting the right KPIs and metrics for your business (it’s ok to start small), and measuring value over time. At Aradius Group, we take a more logical and systematic approach. We establish parameters, plug-in the key data sources, get your KPIs on track, and will help you measure results over time. The goal is to identify breakthroughs and continue the momentum.

ARADIUS GROUP

Aradius
Printing, Direct Mailing & Creative Services
4700 F Street, Omaha, NE, 68117, U.S.
info@aradiusgroup.com
phone: 402.734.4400
toll-free: 800.369.0033
English ( United States ) - American Printing Industry