If there is one aspect of managing campaigns today that challenges marketing managers, it’s analytics. So much of our industry has tried to make measuring, monitoring, and reporting a larger-than-life task. Often the discussion of data and marrying intel leaves managers scratching their heads. It’s easier to make assumptions rather than put a system in place to study and follow progress over time. Outsourcing also adds complexity to the mix.
Many C-Suite leaders want to see instant marketing results, but without an established benchmark–it’s hard to measure true success. Great analytics starts with choosing the right data platforms, setting the right KPIs and metrics for your business (it’s ok to start small), and measuring value over time. At Aradius Group, we take a more logical and systematic approach. We establish parameters, plug-in the key data sources, get your KPIs on track, and will help you measure results over time. The goal is to identify breakthroughs and continue the momentum.