About five years ago a marketing manager could work within an email template provided by the automation platform, drop in images and copy into a magic WYSIWYG (what you see is what you get) editor, upload an email list, and press the send button. Today, it’s not as easy.
Sure you can use a provided template to craft your messages, but what’s happening on the backend of those messages may not be best-in-practice approaches. What “looks good” can often drive backend mishaps. That neat picture of your new product is probably slowing down your message load time. Don’t get caught in the trap of sacrificing performance for flashy design. You have seconds to capture attention with the right message and it’s important those first seconds provide a seamless, professional looking, and hiccup free experience.