Aradius Group info@aradiusgroup.com 800.369.0033

Going Beyond Open Rates

Email performance today requires design know-how and maximizing message backend design for optimal engagement and less hangups with today's aggressive email filters. By simply rethinking message backend design, we were able to take a client from 3% open rates to 36%–in one campaign!

Beyond Email Open Rates

Begin Here

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Don’t Neglect Your Email Backend

Email Beyond Templates

About five years ago a marketing manager could work within an email template provided by the automation platform, drop in images and copy into a magic WYSIWYG (what you see is what you get) editor, upload an email list, and press the send button. Today, it’s not as easy.

Sure you can use a provided template to craft your messages, but what’s happening on the backend of those messages may not be best-in-practice approaches. What “looks good” can often drive backend mishaps. That neat picture of your new product is probably slowing down your message load time. Don’t get caught in the trap of sacrificing performance for flashy design. You have seconds to capture attention with the right message and it’s important those first seconds provide a seamless, professional looking, and hiccup free experience.

We had one of the best performing Black Friday events ever with the new emails the interactive team composed for us!” Steve Hayes, Stonehouse Golf

ARADIUS GROUP

Aradius Group
Print • Direct Mail • Creative
4700 F Street, Omaha, NE, 68117, U.S.
info@aradiusgroup.com
phone: 402.734.4400
toll-free: 800.369.0033
Aradius Group
4700 F Street, Omaha, NE, 68117, U.S.
800.369.0033 Map / Location
English ( United States ) - American Printing Industry