Websites have come of age. Sites are more than an online corporate brochure today. They educate, prequalify sales leads, sell products and services, establish followers, and entice audiences to interact with your brand–through dynamic content and interactive widgets. The build-it-and-forget-it mindset that left sites to churn for years untouched, has evolved to companies now making regular ( if not daily ) revisions and adding new content.
Google’s Cat & Mouse
Google is constantly rewriting it’s ranking algorithms. It’s not enough to build your website and walk away. If you want to surface in search results, you’re site has got to publish a steady stream of content that your target audience is actually interested in reading, offer up accurate and authentic information about your business and brand, and much more! Aradius Group offers design refreshes ( both front-and back-end ), SEO Makeovers, can add functionality to a current ecommerce site, or design a new site to drive online sales.