Direct Mail can easily be personalized using what is called Variable Data. Variable Data enables a business to personalize each and every piece of direct mail in a given postal route. Add names, photos, and other information for a more personal interaction with prospects. Aradius Group has variable data capabilities built into its presses.
Bulk Mailing typically begins by selecting a handful or more of postal routes that you wish to target. Each postal route will have a finite number of residents in it. To perform bulk mailing, you would need to accept that at the very least your number of mailers must be enough to provide one mailer per resident in the postal route you are targeting. As you target more postal routes your number of required mailers increases proportionately.
Obtaining valid mailing addresses for direct mailing is an essential component of any direct mailing effort. Aradius Group partners with both the USPS and Pitney Bowes to ensure your bulk mailing lists target the correct postal routes, demographics and zip codes.
Running a direct mail campaign requires knowledge in print, mailing and postal rates, you'll also need to know how to effectively broker a list of qualified addresses. Aradius Group's knowledgable staff can help you from concept through execution for a seamless, highly targeted bulk mail campaign.
Direct mail, otherwise known as Direct Mail Marketing, is highly targeted, but often unsolicited mail that is delivered through USPS to customers' front door. Direct Mail comes in a variety of formats, including postcards and foldouts and consists of offers, promotions, incentives, special deals, etc. Direct Mail is considered to be more effective in winning prospects than traditional advertising channels, as it is easy for businesses to target demographics, neighborhoods and even entire zip codes or postal routes with highly relevant offers using bulk mail.
Every Door Direct Mail or EDDM, is a service offered by the United States Postal Service (USPS) that enables businesses to perform affordable bulk mailing, targeting Postal Routes. Basically, Mail Carriers have a separate bag for each carrier route that contains a small mail bundle that they leave at each mailbox.