Paper, Proofs, Color, Binding & Folding and The Power of Great Ideas
- 1. How to choose the correct paper: Choosing the right paper for your projects is critical to the outcome of your printing.
Discover how paper is made and the many colors, finishes and surfaces you have to
choose from. Did you know there are hundreds of different kinds of white paper?
Understand why it is important to know paper terms and how to use those terms when
requesting a quote. Why are some papers better for direct mail and others for
publications? There is so much to learn about paper!
- 2. What kind of proof is best?: Proofs are the closest thing your printer can provide you before your job actually goes to
press. Is it better to ask for a PDF, content or color proof and what do those terms
mean? Find out why some proofs are more economical than others and which one is the
best choice for your job. A proof is the perfect place to inexpensively correct any errors
before taking a job to press. Learn why proofs are a great communication tool between
you and your printer which is always the key to producing great printing.
- 3. Understanding color: Learn why everyone sees color differently and how specific color combinations are more
readable than others. Find out why the color gamut of the human eye is different than a
printing press and why that’s important. Discover why color on your monitor is different
than color made with inks. What does CMYK mean and what is the Pantone Matching
System? There are so many questions when it comes to color and we can help you
understand why color is a key element in creating eye-catching print.
- 4. Folding and binding choices: Learn how to make informed decisions about the numerous bindery options that are
available in print today. Discover how to choose the right fold for your direct mail piece
and why it is important to always create a fold sample for your job. What is the
difference between perfect binding and stitch binding? Why do you need to score paper
for a clean fold? Bindery methods vary according to price, durability, and appearance
and we’ll teach you the reasons why. Even the way you package your print job is
important, find answers to these questions and much more making your job glide
through production up to the very end.
- 5. Innovative ideas for direct mail: Understanding US postal requirements is an overwhelming task, but we can help make
it easier for you. Learn the size and dimension requirements for automated mail and
discover how this can save you money. When is it good to use an envelope and when
not? Acquire the knowledge to create clean mailing lists. What does NCOA, BMC and
EDDM mean and what difference does it make? See great examples of direct mail and
find out why it is important to track and trace your mailings. Aradius Group will help
make your mailings more efficient and hit the mark every time.
Learn more about our printing & color capabilities.
Talk to our experts to learn more 402.734.4400