The Aradius Group print, direct mail and creative blog.
Creating great direct mail is about creating eye-catching pieces, but it’s also about motivating people into action. Get them off the couch. Get them to pick up the phone. Get them to go online. Resonate. Be relevant. Make them need you. Then get them to act now.
Have you ever been in the presence of a great salesperson? Great salespeople are not only friendly and helpful, but after talking with them, you realize that you not only want the product they are selling, but you need it. You didn’t know how much until now! That’s the goal of direct mail — to be that great salesperson that helps your customers discover how much they need your products. Here are three tips for making that happen…