The Aradius Group print, direct mail and creative blog.
The program started as a pilot in 2014 and was rolled out nationwide in April 2017. Already, more than fourteen million postal customers have enrolled – and they love it. A USPS survey found that nine out of 10 people who have signed up check their Informed Delivery notifications every day. Informed Delivery offers tremendous benefits to mailers: Recipients know what’s coming in the mailbox whether they are home to pick it up or not.
Marketers can attach additional digital messaging, allowing customers to respond to mail even before it arrives. It minimizes the risk of marketing messages being lost or delayed when someone other than the intended recipient picks up the mail. Informed Delivery is only available for postal customers with a residential address, and only available for mail that is processed using automation. Imagine the possibilities! Mail isn’t becoming obsolete. It’s becoming more valuable every day.