Download Full Newsletter – Ink Drop Fall 2018 – Aradius Group Turn Direct Mail Into Your Best Salesperson Creating great direct mail is about creating eye-catching pieces, but it’s also about motivating people into action. Get them off the couch. Get them to pick up the phone. Get them to go online. Resonate. Be relevant. […]

The marketing and advertising industry’s service model is outdated. The model agencies and marketing firms use to service customers is a dinosaur and not able to keep pace with the way business moves today. You may think that’s a mighty bold statement, but let’s think about how marketing firms are structured. As someone who has […]

62% prefer to read print media. 90% plan shopping trips around coupons. 77% pay attention to direct mail pieces…