The Aradius Group print, direct mail and creative blog.
Social / Engagement With Millennials representing the highest percentage of the American population, marketers need to know how to reach them effectively. Whether it’s through direct mail, email, or social and mobile media, Millennials want to be reached on their own terms. Millennials are defined as consumers between 18 and 34 years old. They number […]
Use Data To Make Connections That Create Meaningful Customer Experiences Data is a powerful tool for reaching into the world of your customers and creating meaningful connections. But before data can do its job, you first have to create a meaningful customer experience. According to a recent report by the CMO Council (“The Purpose-Built Experience”), […]
Increase ROI by including direct mail in your marketing plan With marketing budgets under pressure, marketers are always looking for ways to make their spend more efficient. This puts direct mail in the crosshairs. With growth in many digital channels, can direct mail spend get trimmed without impacting ROI? Consumers Value Direct Mail Recently, the […]
Download Full Newsletter – Ink Drop Spring 2019 – Aradius Group Digital Direct Mail? Something To Think About The program started as a pilot in 2014 and was rolled out nationwide in April 2017. Already, more than fourteen million postal customers have enrolled – and they love it. A USPS survey found that nine out […]
Effecting Decision Making Did you know that, according to CCI Inc., consumers make a subconscious judgment about people, their environment, or products within 90 seconds of viewing and that between 62% and 90% of their decision-making is based on color alone? A University of Loyola, Maryland study found that color increases brand recognition by up […]