We believe a good logo should speak for itself. The Ray’s Martini Bar logo is a finely crafted example of that belief. Obviously it screams of the Gin and Vermouth favorite, long before you consider the Phoenix sun “home to the Renaissance Glendale Hotel” is drier than a Noel Coward cocktail. Ask us to design a logo. Unlike Bond, we’re never shaken but always stirred.
Embassy Suites Des Moines Downtown needed an extensive collateral update while they were under renovations in 2012-13.
A new brand identity system, along with direct mail, thank you note cards, Do Not Disturb cards, housekeeping cards, rack cards, print ads and various sales materials were part of this multi collateral piece project.
Create a brand identity or as the client put it, “a story” to differentiate a world-class property.
“Everything Under the Sun” became the phrase that truly encompassed the newest and most advanced John Q. Hammons Renaissance hotel built to date. The phrase served as the tagline and set the tone for “the story.” Inspiring a depiction of luxury and exclusivity, this vision was presented through logos, venue names, menus, signage, sales materials, a website, print and online ad campaigns.
Joba Chamberlain kicked off his social media strategy by hiring us. His platforms include Facebook, Twitter, Instagram, Google+, YouTube and Hang W/.
In its early development and execution, Joba’s social media strategy is to help him connect with his fans and increase notoriety with his rebirth as a relief pitcher for the Detroit Tigers. Within the first thirty days, Joba has acheived a Klout score of 67 … and climbing.
Joba Chamberlain is a major league pitcher who possesses a 90 mph fastball
Sam needed a bottled product design. We responded with a two-color, raised ink on glass solution to showcase his product
The tragedy that struck our associate, Todd Calfee, and his family will never be forgotten. However, we wanted to help in whatever way possible.
Our business, developing a strong communication platform to portray Chicago-based Strategic Fuse, required Aradius Group to first understand how they do their business. As with most of our projects, researching the services SF provides shed light on solutions for dosing out digestible information to their current and potential customers. Our design conclusions: a crisp brand identity meant to convey potential energy and impending results; ample use of white-space to allow textual information to be considered and understood independently of distraction; and, easy-to-understand, high contrast, modern graphics. Nice identity system, functional website, happy client; all in a good day’s work.
Like the spices themselves, Aradius Group started this brand from the ground up. After logo development was finalized, the task turned to creating a cohesive set of flavor-specific labeling for the Bandiola Spice blends. Each label used a similar style compositionally, but differed from one another by color palette and description, each flavor had a highly embellished romance statement targeted at enticing barbecue enthusiasts to choose Bandiola over other products in a highly competitive market. A successful product launch eventually led to private label and institutional offerings.
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