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Follow the Leader Digital Banners

In support (and in conjuction with) the Follow the Leader television buy, Aradius Group secured a rotation of digital banners using the leaders imagery. Brick, leaderboard, skyscraper, foundation and push-down advertisements were designed and prepared for the vendor.

Follow The Leader Posters

Aradius Group concepted, photographed and designed an image-based campaign to visually reinforce CBS Home Realty as number one in the Omaha market. Metaphoric images demonstrated various phenomena of leading and incorporated the tagline, Follow the Leader. The campaign was broadcast across multiple channels, including digital, print, television, radio and outdoor.

Ask Me Campaign

The 2013 Ask Me campaign was created to complement its subsidiary 2012 campaign, We Care Nebraska, to encourage the public to ask real Nebraska farmers about modern farming practices specific to pork production.

Ask Me included a FAQ page with common questions and answers about pork production, as well as a spot for users to submit their own specific questions for real Nebraska farmers.

Radio spots, social media, digital and prints ads, along with a :30 TV spot were also developed and placed.