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Huskers Illustrated Ad

Check out the design work performed for Huskers Illustrated by Aradius Group advertising agency illustrators located in Lincoln and Omaha, Nebraska.

Embassy Suites Brochure Design and Printing

Embassy Suites Even Better Campaign

Embassy Suites Des Moines Downtown needed an extensive collateral update while they were under renovations in 2012-13.

A new brand identity system, along with direct mail, thank you note cards, Do Not Disturb cards, housekeeping cards, rack cards, print ads and various sales materials were part of this multi collateral piece project.

Renaissance Hotel and Spa Room Service Menu Design and Printing

Renaissance Engineer Cards

Working the Renaissance Glendale “Everything Under the Sun” property theme into phraseology proved to be both fun and effective. In order to alert guests that it wasn’t random intruders invading their space, we stated (atop the branded, sunny chevron pattern) an Engineer in room to ensure everything under the sun is functioning as intended. The leave behind card contained similar messaging with the addition of space for the engineer to let guests know the malfunction which had been corrected.

Joyride Bicycles 12 Days of Christmas Social Media Facebook Series

Joyride Bicycles

Joyride Bicycles hired Aradius Group to conduct research on how to expand and increase the shop’s Facebook presence. Aradius Group determined the shop’s specific target market demographics.

This allowed Aradius Group the ability to craft posts, illustrations and cover photos to amplify the product lines, inventory and personality of Joyride Bicycles. The increase in social media postings is currently leading to increased foot traffic in its Lincoln location.

Approaching the 12 Days of Christmas, Aradius Group utilized the real estate of the Joyride Facebook cover image to foster a contest and a sounding board for interactivity. The goal was to encourage followers to identify the meaning of the unconventional, cycling-specific images in the collage for a chance to receive a gift card. Then, on each of the 12 Days of Christmas (beginning Friday, December 13) the Joyride Facebook page delivered a highlighted status image touting that days’ savings. Each banner graphic had a unique Christmas theme and appropriate typography teasing the products on special.