Embassy Suites Des Moines Downtown needed an extensive collateral update while they were under renovations in 2012-13.
A new brand identity system, along with direct mail, thank you note cards, Do Not Disturb cards, housekeeping cards, rack cards, print ads and various sales materials were part of this multi collateral piece project.
How do you make food and beverage appealing to someone poolside baking in the 110 degree in the shade sonoran desert summer? Design it with water and bright colors, of course! (And find a vendor willing to reproduce it on a clear base). We also designed the refreshing logo. All part of “Everything Under the Sun,” the pre-opening campaign for the Renaissance Glendale Hotel.
Working the Renaissance Glendale “Everything Under the Sun”Â property theme into phraseology proved to be both fun and effective. In order to alert guests that it wasn’t random intruders invading their space, we stated (atop the branded, sunny chevron pattern) an Engineer in room to ensure everything under the sun is functioning as intended. The leave behind card contained similar messaging with the addition of space for the engineer to let guests know the malfunction which had been corrected.
Create a brand identity or as the client put it, “a story” to differentiate a world-class property.
“Everything Under the Sun” became the phrase that truly encompassed the newest and most advanced John Q. Hammons Renaissance hotel built to date. The phrase served as the tagline and set the tone for “the story.” Inspiring a depiction of luxury and exclusivity, this vision was presented through logos, venue names, menus, signage, sales materials, a website, print and online ad campaigns.
In touch with reality; television, anyway. Aradius Group’s personal branding endeavors received a challenge from the entertainment world Reality TV personality Camila Nakagawa needed a web presence. Abuzz from her seventh MTV series. The Challenges: Free Agents Camila needed a tool to unite all of her social media and news feeds in one central locale. Current tweets, Camila in the news, #CamCares posts, Camila’s Video Blogs, and more (including the brand mark we provided her) can all be found on her new site. Aradius Group simply put the pieces in place, it’s up to Camila to keep the momentum (and the relevant content) flowing. Something tells us she’ll have no problem with that.
Joba Chamberlain is a major league pitcher who possesses a 90 mph fastball
Sam needed a bottled product design. We responded with a two-color, raised ink on glass solution to showcase his product
Our business, developing a strong communication platform to portray Chicago-based Strategic Fuse, required Aradius Group to first understand how they do their business. As with most of our projects, researching the services SF provides shed light on solutions for dosing out digestible information to their current and potential customers. Our design conclusions: a crisp brand identity meant to convey potential energy and impending results; ample use of white-space to allow textual information to be considered and understood independently of distraction; and, easy-to-understand, high contrast, modern graphics. Nice identity system, functional website, happy client; all in a good day’s work.
Joyride Bicycles hired Aradius Group to conduct research on how to expand and increase the shop’s Facebook presence. Aradius Group determined the shop’s specific target market demographics.
This allowed Aradius Group the ability to craft posts, illustrations and cover photos to amplify the product lines, inventory and personality of Joyride Bicycles. The increase in social media postings is currently leading to increased foot traffic in its Lincoln location.
Approaching the 12 Days of Christmas, Aradius Group utilized the real estate of the Joyride Facebook cover image to foster a contest and a sounding board for interactivity. The goal was to encourage followers to identify the meaning of the unconventional, cycling-specific images in the collage for a chance to receive a gift card. Then, on each of the 12 Days of Christmas (beginning Friday, December 13) the Joyride Facebook page delivered a highlighted status image touting that days’ savings. Each banner graphic had a unique Christmas theme and appropriate typography teasing the products on special.
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Aradius Group: Des Moines
3260 99th Street
Urbandale, IA 50322
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