Create a brand identity or as the client put it, “a story” to differentiate a world-class property.
“Everything Under the Sun” became the phrase that truly encompassed the newest and most advanced John Q. Hammons Renaissance hotel built to date. The phrase served as the tagline and set the tone for “the story.” Inspiring a depiction of luxury and exclusivity, this vision was presented through logos, venue names, menus, signage, sales materials, a website, print and online ad campaigns.
Joba Chamberlain kicked off his social media strategy by hiring us. His platforms include Facebook, Twitter, Instagram, Google+, YouTube and Hang W/.
In its early development and execution, Joba’s social media strategy is to help him connect with his fans and increase notoriety with his rebirth as a relief pitcher for the Detroit Tigers. Within the first thirty days, Joba has acheived a Klout score of 67 … and climbing.
In touch with reality; television, anyway. Aradius Group’s personal branding endeavors received a challenge from the entertainment world Reality TV personality Camila Nakagawa needed a web presence. Abuzz from her seventh MTV series. The Challenges: Free Agents Camila needed a tool to unite all of her social media and news feeds in one central locale. Current tweets, Camila in the news, #CamCares posts, Camila’s Video Blogs, and more (including the brand mark we provided her) can all be found on her new site. Aradius Group simply put the pieces in place, it’s up to Camila to keep the momentum (and the relevant content) flowing. Something tells us she’ll have no problem with that.
The Nebraska Wildlife Federation had a need to marry their long-existing brand with a modern and functional web presence. A working relationship with Minnow turned need into reality. Their new website provides a client-editable mechanism to educate and inform Nebraskan’s about conservation efforts, policies and recreational activities. A membership form allows for online donations, ensuring their efforts continue on. Functional for the client, yes; a sense of satisfaction attained from working for causes that are near and dear to us, absolutely.
Joba Chamberlain is a major league pitcher who possesses a 90 mph fastball
Sam needed a bottled product design. We responded with a two-color, raised ink on glass solution to showcase his product
The tragedy that struck our associate, Todd Calfee, and his family will never be forgotten. However, we wanted to help in whatever way possible.
Joseph’s College needed a fresh look that would be relatable for an 18-24 year old mindset.
Our business, developing a strong communication platform to portray Chicago-based Strategic Fuse, required Aradius Group to first understand how they do their business. As with most of our projects, researching the services SF provides shed light on solutions for dosing out digestible information to their current and potential customers. Our design conclusions: a crisp brand identity meant to convey potential energy and impending results; ample use of white-space to allow textual information to be considered and understood independently of distraction; and, easy-to-understand, high contrast, modern graphics. Nice identity system, functional website, happy client; all in a good day’s work.
Aradius Group: Omaha
Aradius Group: Des Moines
3260 99th Street
Urbandale, IA 50322
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