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Joyride Bicycles 12 Days of Christmas Social Media Facebook Series

Joyride Bicycles

Joyride Bicycles hired Aradius Group to conduct research on how to expand and increase the shop’s Facebook presence. Aradius Group determined the shop’s specific target market demographics.

This allowed Aradius Group the ability to craft posts, illustrations and cover photos to amplify the product lines, inventory and personality of Joyride Bicycles. The increase in social media postings is currently leading to increased foot traffic in its Lincoln location.

Approaching the 12 Days of Christmas, Aradius Group utilized the real estate of the Joyride Facebook cover image to foster a contest and a sounding board for interactivity. The goal was to encourage followers to identify the meaning of the unconventional, cycling-specific images in the collage for a chance to receive a gift card. Then, on each of the 12 Days of Christmas (beginning Friday, December 13) the Joyride Facebook page delivered a highlighted status image touting that days’ savings. Each banner graphic had a unique Christmas theme and appropriate typography teasing the products on special.

Win Bacon for a Year/Your Meal Starts Here Campaign

The final piece of the Win Bacon for a Year/Your Meal Starts Here campaign was a big one, literally. A life-size cutout of a real-life Kansas farmer and his wife graced meat sections of Kansas City metro area Hy-Vee stores. Aradius Group was responsible for photography, design, print coordination and the negotiation and planning required to place these items in supermarkets.

Sotuheast Nebraska Cancer Center Packets Design Printing Fulfillment

SNCC Guides

Physician’s Comprehensive Guide and Medical Oncology Guides were designed and executed to help the client with physician and patient referral needs.

Follow the Leader Digital Banners

In support (and in conjuction with) the Follow the Leader television buy, Aradius Group secured a rotation of digital banners using the leaders imagery. Brick, leaderboard, skyscraper, foundation and push-down advertisements were designed and prepared for the vendor.

Follow The Leader Posters

Aradius Group concepted, photographed and designed an image-based campaign to visually reinforce CBS Home Realty as number one in the Omaha market. Metaphoric images demonstrated various phenomena of leading and incorporated the tagline, Follow the Leader. The campaign was broadcast across multiple channels, including digital, print, television, radio and outdoor.