Joyride Bicycles 12 Days of Christmas Social Media Facebook Series

Joyride Bicycles

Joyride Bicycles hired Aradius Group to conduct research on how to expand and increase the shop’s Facebook presence. Aradius Group determined the shop’s specific target market demographics.

This allowed Aradius Group the ability to craft posts, illustrations and cover photos to amplify the product lines, inventory and personality of Joyride Bicycles. The increase in social media postings is currently leading to increased foot traffic in its Lincoln location.

Approaching the 12 Days of Christmas, Aradius Group utilized the real estate of the Joyride Facebook cover image to foster a contest and a sounding board for interactivity. The goal was to encourage followers to identify the meaning of the unconventional, cycling-specific images in the collage for a chance to receive a gift card. Then, on each of the 12 Days of Christmas (beginning Friday, December 13) the Joyride Facebook page delivered a highlighted status image touting that days’ savings. Each banner graphic had a unique Christmas theme and appropriate typography teasing the products on special.

Your Bacon Starts Here Facebook Fangate Page Design

Facebook Fangate Page

The end goal of the website was to encourage visitors to Like the Kansas Pork Association Facebook page. This fangate page led visitors to an opportunity to upload their favorite bacon or pig photos for a chance at becoming the lucky recipient of Free Bacon for a Year.

Nebraska Pork Producers All About The Pig Design Illustration

All About the Pigs

This illustrated Facebook cover photo was so well received by the Nebraska Pork Producers Association, they ended up making a 6′ banner of it for the Capital City Ribfest, an annual festival hosted in Lincoln and attended by tens of thousands Nebraskans.