Embassy Suites Brochure Design and Printing

Embassy Suites Even Better Campaign

Embassy Suites Des Moines Downtown needed an extensive collateral update while they were under renovations in 2012-13.

A new brand identity system, along with direct mail, thank you note cards, Do Not Disturb cards, housekeeping cards, rack cards, print ads and various sales materials were part of this multi collateral piece project.

As a result of agency involvement with multiple John Q. Hammons properties and JQH corporate communication efforts (and therefore, having familiarity with their goals and needs), we were asked to refine the JQH corporate website content and delivery.

The main objective was two-fold: 1) to improve the level of user-friendly interaction on the corporate website, and 2) to modernize and enhance the aesthetic of the corporate website (for the purposes of enhancing pride among current employees and to be seen more favorably by prospective job-seekers and industry peers.

Joyride Bicycles 12 Days of Christmas Social Media Facebook Series

Joyride Bicycles

Joyride Bicycles hired Aradius Group to conduct research on how to expand and increase the shop’s Facebook presence. Aradius Group determined the shop’s specific target market demographics.

This allowed Aradius Group the ability to craft posts, illustrations and cover photos to amplify the product lines, inventory and personality of Joyride Bicycles. The increase in social media postings is currently leading to increased foot traffic in its Lincoln location.

Approaching the 12 Days of Christmas, Aradius Group utilized the real estate of the Joyride Facebook cover image to foster a contest and a sounding board for interactivity. The goal was to encourage followers to identify the meaning of the unconventional, cycling-specific images in the collage for a chance to receive a gift card. Then, on each of the 12 Days of Christmas (beginning Friday, December 13) the Joyride Facebook page delivered a highlighted status image touting that days’ savings. Each banner graphic had a unique Christmas theme and appropriate typography teasing the products on special.

Joyride Bicycles 12 Days of Christmas Email Campaign Design

Joyride Bicycles

Win Bacon for a Year/Your Meal Starts Here Campaign

The final piece of the Win Bacon for a Year/Your Meal Starts Here campaign was a big one, literally. A life-size cutout of a real-life Kansas farmer and his wife graced meat sections of Kansas City metro area Hy-Vee stores. Aradius Group was responsible for photography, design, print coordination and the negotiation and planning required to place these items in supermarkets.

Your Bacon Starts Here Facebook Fangate Page Design

Facebook Fangate Page

The end goal of the website was to encourage visitors to Like the Kansas Pork Association Facebook page. This fangate page led visitors to an opportunity to upload their favorite bacon or pig photos for a chance at becoming the lucky recipient of Free Bacon for a Year.

Kansas Pork Producers Springer Family Video Production and Copywriting

I’m a Kansas Bacon Farmer