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Personalized Print Campaigns with RETAIN

Use RETAIN personalized print campaigns to increase brand loyalty and drive customer retention.

Download the RETAIN Overview

How Personalized Offers Boost Engagement

RETAIN is a targeted approach to marketing that leverages your client data to increase client retention and brand loyalty.

Our proven process is based on identifying personas and creating relevant messaging that resonates with each consumer group. It’s time to use the customer data that you have and give each individual an offer that matches their unique interests with a specific product or service that your business provides.
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Benefits of RETAIN Personalized Print

Connect with customers on a deeper level by showing images, offers, and text that relates to each customer’s unique hobbies and buying habits.

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Lower Cost for Customer Retention

It costs 5x more to acquire a new customer than it does to retain an existing one.

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Increase Brand Loyalty

Consumers are more likely to buy from a retailer that knows them by name.
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Stand Out with Relevant Messaging

84% of consumers say that personalization makes them more likely to open a direct mail piece.

 

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Higher Return on Investment

Catering your product and service offerings to the individual consumer generates a greater ROI than mailing a generic marketing piece without personalization.

 

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Deliver Relevant Offers to Customers

Lean into who your customers are and highlight the products or services that they could benefit from.

 

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Boost Referrals & Customer Feedback

Relevant offers increase the likelihood that customers will advocate for your brand and provide constructive feedback for your business.
Not quite ready for recurring campaigns, but interested in personalized print? Click here.

Personalized Print Campaign Process

STEP 1

Discovery Meeting

We’ll discuss your business goals so we can maximize your use of personalized print!  If you have customer data, see if you can start to group your customers into categories based on their preferences. Examples include location, hobbies, lifestyle, and past purchases.

STEP 2

Personalized Design Development

Based on what you uncover about the shared interests of each group of customers, create  your marketing piece in a way that appeals to each audience’s personality. This is where you’ll align your images, graphics, and product suggestions with the consumer groups you created.

STEP 3

Launch Your Personalized Campaign

Time to print and mail! Our technology combines your data with the fields in your design file to produce a unique printed piece for each mail recipient. We’ll set up an online portal for you to manage and easily upload new data, select your campaign, and mail to your customers for simple, recurring personalized print campaigns.

Frequently Asked Questions About RETAIN

 

How long does setup take for RETAIN campaigns?

Getting your business set up with an online portal will take several business days up front. After the initial set up is complete, sending each consecutive mailing is very quick and easy. Just upload your customer data file, submit an order, and we will get it in the mail stream!

How can I track RETAIN campaign results?

When you create an offer for each persona, you can make a unique coupon code, QR code, or link for them to shop with. This way you can track when a purchase on your site or store is coming from your RETAIN marketing campaign.

Resources & Further Reading on Personalized Print

What Is Brand Loyalty, and How Does It Benefit Your Company? 

Brand loyalty is one of the biggest things you can focus on when building a business. Do you know the most important parts? Read more to find out!

5 Ways to Use Customer Data 

Have you spent time collecting customer data but now you don’t know how to use it? Check out 5 ways you can use it to get the most out of your research!

Customer Retention Strategies to Keep In Mind

Customer retention is a phrase that’s used a lot but do you know what it really means for your business? Read more to find out how it could benefit you!

Why Personalized Print Matters

Read on to discover how to collect customer data and create targeted campaigns to improve ROI and retain customers with personalized print.

Client Success with RETAIN Personalized Print

Aradius Group is great at meeting customers' expectations and they define business partnership.

Rob S., Marketing Supervisor, National Insurance Provider