Our team provides a full suite of list and data acquisition services and can also review your current database to improve performance.
New List Sourcing
Finding the people who will respond your business initiative.
Merge & Purge
Combine lists and clean out old contacts.
Removing identical entries.
Suppression & Segmentation
Dividing your target market into smaller, more defined categories.
Existing List Analysis
Finding ways to fine tune your current data.
Complete List Sourcing, Setup & Management
We provide the knowledge and the tools to source lists that complement your current customer database, mail to new personas, and reach acquisition targets with specific demographic attributes.
Our team will also explore your current database to optimize performance, shore up any gaps, and provide full scope data services to make your next direct marketing campaign your best yet!
Campaign Tracking & Measuring Performance
It’s best practice to always keep a clean, up to date mailing list to increase the likelihood that recipients will respond to your latest marketing message.
To do that, our team will apply custom codes, unique URLs, and other custom identifiers to work with your internal lead scoring and conversion tracking processes. Prior to scheduling your direct marketing job for press, we will establish versioning and identifier protocols to be applied on-press so you will know exactly how many consumers responded to your direct mail piece.
WHAT OUR CLIENTS HAVE TO SAY
We have been working with Aradius Group for close to 20 years and every year, they print and assemble our numerous mailing campaigns and collect important data for our team.
How can our business track the effectiveness of our mail lists?
By adding a coupon code, landing page, or specific phone number to your mail piece creative, you’ll be able to know if your new business is coming from your mailing or from another source. From there, you can evaluate the effectiveness of your list and adjust for the next campaign.
Are your mailing lists always up to date?
Yep! The data that we use is constantly monitored and refreshed to make sure we are targeting the right individuals. This accounts for people who have moved and new houses on the market.
If I purchase a mailing list today, how long will it be relevant and usable?
Typically mailing lists are usable for a year before they need to be refreshed, though some businesses choose to get a new mailing list in a shorter time frame.
What if I want to send out a campaign to a certain area, but I don’t want to purchase a list?
Check out Aradius ATTRACT. This solution enables you to send a mail piece to every door in a targeted area for maximum exposure at a low cost.