RETAIN - Personalized Print
Use personalized print to increase brand loyalty and customer retention.Download the RETAIN Overview PDF
Personalized Offers for Each Customer
RETAIN is a targeted approach to marketing that leverages your client data to increase client retention and brand loyalty.
RETAIN Can Make A Difference
Connect with customers on a deeper level by showing images, offers, and text that relates to each customer’s unique hobbies and buying habits.
Retention is Cheaper Than Acquisition
It costs 5x more to acquire a new customer than it does to retain an existing one.
Greater Brand Loyalty
Stand Out From the Crowd
84% of consumers say that personalization makes them more likely to open a direct mail piece.
Catering your product and service offerings to the individual consumer generates a greater ROI than mailing a generic marketing piece without personalization.
Provide Relevant Offers
Lean into who your customers are and highlight the products or services that they could benefit from.
Earn Referrals & Feedback
How RETAIN Works:
We’ll discuss your business goals so we can maximize your use of personalized print! If you have customer data, see if you can start to group your customers into categories based on their preferences. Examples include location, hobbies, lifestyle, and past purchases.
Based on what you uncover about the shared interests of each group of customers, create your marketing piece in a way that appeals to each audience’s personality. This is where you’ll align your images, graphics, and product suggestions with the consumer groups you created.
Start Your Campaign
Time to print and mail! Our technology combines your data with the fields in your design file to produce a unique printed piece for each mail recipient. We’ll set up an online portal for you to manage and easily upload new data, select your campaign, and mail to your customers for simple, recurring personalized print campaigns.
WHAT OUR CLIENTS HAVE TO SAY
Aradius Group is great at meeting customers' expectations and they define business partnership.
Does it take a long time to set up each campaign?
What is the best way to track my campaign results?
Want to learn more about RETAIN?
Dive deeper into our process, best practices, and more in this 4-page overview.Download the RETAIN Overview PDF