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Optimized Direct Mail Formats & Cost-Saving Sizes

Explore the most cost-effective direct mail formats and recommended sizes to help you reduce postage costs and reach more customers.

Watch the video below to learn more.

Download REACH Overview + Formats & Sizing Download the list of REACH formats & sizes

Optimize Your Mailpiece Size Before Design

Sometimes postage costs can account for over 50% of a direct mail campaign budget! Our lineup of postcards, self-mailers and booklets will drastically lower your postage costs and enable you to allocate more of your budget to reaching a larger target audience.

By including us in early conversations about final design size and mail format, you are ensuring that your art file will be produced on our equipment as quickly as possible and will be mailed at the most cost effective rate.
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REACH: Recommended Direct Mail Formats

These are some of the most popular mail formats we get, but they are often created with dimensions that are just slightly off the most cost-effective size. By adjusting the dimensions of your final print piece to align with our suggested measurements, you’ll save on production time and on postage costs!

Postcard Format & Cost Benefits

Bi-Fold Postcard Format

Tri-Fold Postcard Format

Slim Jim Format (Economical Size)

Digest Format (Compact Mail Piece)

Publication Self-Mailer Format

Download the REACH InDesign Templates

How the REACH Format Selection Process Works

STEP 1

Evaluate REACH Formats & Sizes

Download the list of REACH formats & sizes to see our recommended formats, then connect with our team. After you talk with one of our experts, you’ll have a great understanding of which of these cost saving sizes best suits your direct mail piece.

STEP 2

Choose the Best Size for Your Campaign

After you choose the best format for your project, we will then give you an quote of your project based on your selection and your team can start to design! You’re welcome to use our REACH InDesign templates as a starting point for your file – we have created a template for each format we offer, just for you!

STEP 3

Print & Mail Your Direct Mail Piece

When your art file is complete, check to make sure the file abides by our Prepress File Guidelines, then send the print ready PDF over to our team! We will schedule it, move it to production, then mail it to its final destination.

Frequently Asked Questions About REACH Formats

 

Do I Have to Use a Suggested REACH Format Size?

No, we can print and mail a wide variety of jobs with unique specifications. However, if you would like to save money on postage and increase the number of pieces you are able to send, we recommend you stick with one of our suggested sizes.

What If I Can’t Adjust My Mailpiece to Suggested Sizes?

Talk with our team – even if you can’t change your file, we always do our best to find a way to save you money on postage. You can keep these specs in mind to save even more in postage in your next direct mail campaign!

Direct Mail Resources & REACH Insight

How the Right Mail Format Can Help Your Business

Interested in learning how picking the right mail format could mean saving 50% on your next marketing campaign? Read more!

Top 10 Mailer Design Templates for Your Company

Don’t let postage costs take up 50% of your budget! See how the top 10 mailer design templates can help make sure your final size is optimized for print.

4 Ways to Get the Best Postage Rates on Your Mailer

Looking to cut costs on your direct mail campaigns? Read on to find out ways to make sure you have the best postage rates on your mailers.

What You Need to Know About Mail Sizes

Want to start using direct mail but not sure what mail sizes would work best for your company? Read on to find out everything you need to know before getting started!

Client Success with REACH Mail Formats

From the beginning, Aradius Group took time to understand who we are as a company and have been able to offer us tremendous cost savings along the way.

Mike V., Senior Director, National Non-Profit