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ENHANCE - Omnichannel

Boost your direct mail response rate by 23-46% by pairing it with digital channels!

Watch the video below to get started.

Download the ENHANCE Spec Sheet Download the ENHANCE Overview PDF

What is ENHANCE?

Instead of sending out a traditional solo direct mail campaign, ENHANCE combines your direct mail with 9 digital technologies to create an omnichannel marketing experience that increases your return on investment by reaching your target audience on multiple channels at the same time.

Your direct mail pieces are mailed out to your mailing list. Then, the creative you used in your print piece will be shown to that same audience simultaneously across the web, while tracking engagement – including visits to your website. We provide a custom online dashboard so you can easily track your campaign’s performance in real-time!

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Effective Touchpoints

ENHANCE is comprised of these 9 digital technologies geared towards getting you the best results.

All trackable in your online portal.

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SocialMatch

 

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Mail Tracking

 

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Informed Delivery

 

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Call & Text Tracking

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Online Follow-Up

 

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Social Media Follow-Up

 

QR Codes

Addressable Geo

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LEADMatch

How ENHANCE Works:

STEP 1

Social Ads

Just before your mail campaign is scheduled to arrive in mailboxes, the individuals on your mail list will see your business ads with the same message on their social media accounts.

STEP 2

Mail is Delivered

Your mailings are tracked with cutting edge barcode technology. This allows you to know exactly when your mail pieces are due to arrive in prospects’ mailboxes and enables you to plan for the influx of new customers.

STEP 3

Google & Social Media Follow Up

ENHANCE displays your online ads to a targeted geographical group of prospective patients instead of just the people who went to your website. This way you have more of a chance of hitting everyone on your mailing list with online ads as they are receiving your mail pieces, giving you exponential results!

Questions?

 

Why should I run an ENHANCE campaign?

Repetition is key to effective marketing – 80% of sales are made between the 8th and 12th contact, which is what makes ENHANCE so effective. Online follow-up ads keep your business in front of your unique visitors. Work with our team to set up the best campaign for your business.

Direct mail already works great for me. Do I need ENHANCE?

If direct mail is already working well for you, that is all the more reason to invest in ENHANCE! The other three dimensions that are included in ENHANCE were specifically chosen because they increase the return on investment from your campaign by making your brand top of mind for your target audience.

How much does ENHANCE cost?

Not much – just pennies per piece. However, since each campaign is tailored to your specific business, we need to discuss your business goals before giving you a quote. Some of our technologies are sold A La Carte, but the best results come from using ENHANCE as a total package. Reach out to our team for pricing.

If direct mail hasn’t worked for me in the past, will ENHANCE make any difference?

Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. The best way to judge success and failure is return on investment. If you make more than you spent – success! Call Tracking specifically allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought!

Blogs about ENHANCE

Ominchannel vs Multichannel

Are you a fan of multichannel but looking to take it to the next level? Read on to learn how omnichannel could benefit your business.

What is the future of print advertising?

Are your campaigns going in the right direction? Find out why you should be incorporating both print and digital to get the most out of your work!

What is omnichannel?

Read more to find answers to everything you need to know before adding omnichannel to your business.

Which omnichannel platform is right for you?

Deciding to jump into omnichannel? Read more to find out which platform might work best for you and your company!

WHAT OUR CLIENTS HAVE TO SAY

We love ENHANCE because it allows us to reach out to missed opportunities. It has put us much more in touch with evaluating how effective our mailings are!

John, Officer, Regional Medical Facility