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Omnichannel Marketing with ENHANCE
Boost direct mail response rates by combining print and digital channels with ENHANCE omnichannel marketing.
Watch the video below to get started.
Download the ENHANCE Overview Download the ENHANCE Overview PDFWhat ENHANCE Omnichannel Marketing Is
Instead of sending out a traditional solo direct mail campaign, ENHANCE combines your direct mail with 9 digital technologies to create an omnichannel marketing experience that increases your return on investment by reaching your target audience on multiple channels at the same time.
Your direct mail pieces are mailed out to your mailing list. Then, the creative you used in your print piece will be shown to that same audience simultaneously across the web, while tracking engagement – including visits to your website. We provide a custom online dashboard so you can easily track your campaign’s performance in real time!
ENHANCE Omnichannel Touchpoints & Features
ENHANCE is comprised of these 9 digital technologies geared towards getting you the best results.
All trackable in your online portal.
SocialMatch: Social Media Ad Delivery
Your target audience will not only receive the mailing, but will be delivered the same message on their social media feeds, even before they visit your website online.
Mail Tracking & Analytics
Be prepared for new calls and online leads by knowing exactly when your mailing campaign is hitting mailboxes.
Informed Delivery® Ad Integration
With Informed Delivery® integration, your mailing piece will be accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS.
Call & Text Tracking Capabilities
Get access to live updates and recordings of every call you’ve received as a result of your direct mail campaign.
Online Follow-Up Ads
If a prospect leaves your website without taking action, your ads will show up throughout the Google® Network directing them back to your website.
Social Media Retargeting
Keep your follow-up ads in front of your prospects, even when they’re scrolling through their newsfeed on Facebook® and Instagram®.
QR Code Engagement & Tracking
Maximize engagement with static or personalized QR Codes. Track mail response rates through our custom reporting dashboard to see various types of scan data, including who scanned.
Addressable Geo-Targeting
Geofence the address of each recipient to serve ads through the display network to all devices at that address. Track conversions to the website through our pixel, by foot traffic, or device pings.
LEADMatch Website Visitor Reporting
Receive a list of who came to your website and what actions they took, even if they weren’t on the mailing list originally.
How Our ENHANCE Omnichannel Process Works
STEP 1
Omnichannel Social Advertising
Just before your mail campaign is scheduled to arrive in mailboxes, the individuals on your mail list will see your business ads with the same message on their social media accounts.
STEP 2
Direct Mail Delivery & Tracking
Your mailings are tracked with cutting edge barcode technology. This allows you to know exactly when your mail pieces are due to arrive in prospects’ mailboxes and enables you to plan for the influx of new customers.
STEP 3
Online Retargeting & Display Ads
ENHANCE displays your online ads to a targeted geographical group of prospective patients instead of just the people who went to your website. This way you have more of a chance of hitting everyone on your mailing list with online ads as they are receiving your mail pieces, giving you exponential results!
Frequently Asked Questions About ENHANCE
Why Run an ENHANCE Omnichannel Campaign?
Do I Need ENHANCE If Direct Mail Already Works?
How Much Does ENHANCE Cost?
Will ENHANCE Help If Direct Mail Hasn’t Worked Before?
Omnichannel & ENHANCE Related Resources
Ominchannel vs Multichannel
Are you a fan of multichannel but looking to take it to the next level? Read on to learn how omnichannel could benefit your business.
What Is the Future of Print Advertising?
Are your campaigns going in the right direction? Find out why you should be incorporating both print and digital to get the most out of your work!
What Is Omnichannel?
Read more to find answers to everything you need to know before adding omnichannel to your business.
Which omnichannel platform is right for you?
Deciding to jump into omnichannel? Read more to find out which platform might work best for you and your company!
Client Success with ENHANCE Omnichannel CampaignsWe love ENHANCE because it allows us to reach out to missed opportunities. It has put us much more in touch with evaluating how effective our mailings are!