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Aradius RETAIN

Use personalized print to increase brand loyalty and customer retention.

Download the RETAIN Overview PDF

Personalized Offers for Each Customer

RETAIN is a targeted approach to marketing that leverages your client data to increase client retention and brand loyalty.

Our proven process is based on identifying personas and creating relevant messaging that resonates with each consumer group. It’s time to use the customer data that you have and give each individual an offer that matches their unique interests with a specific product or service that your business provides.
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RETAIN Can Make A Difference

Connect with customers on a deeper level by showing images, offers, and text that relates to each customer’s unique hobbies and buying habits.

How RETAIN Works:

STEP 1

Discovery

We’ll discuss your business goals so we can maximize your use of personalized print!  If you have customer data, see if you can start to group your customers into categories based on their preferences. Examples include location, hobbies, lifestyle, and past purchases.

STEP 2

Design

Based on what you uncover about the shared interests of each group of customers, create  your marketing piece in a way that appeals to each audience’s personality. This is where you’ll align your images, graphics, and product suggestions with the consumer groups you created.

STEP 3

Start Your Campaign

Time to print and mail! Our technology combines your data with the fields in your design file to produce a unique printed piece for each mail recipient. We’ll set up an online portal for you to manage and easily upload new data, select your campaign, and mail to your customers for simple, recurring personalized print campaigns.

WHAT OUR CLIENTS HAVE TO SAY

Aradius Group is great at meeting customers' expectations and they define business partnership.

Rob S., Marketing Supervisor, National Insurance Provider

Questions?

 

Does it take a long time to set up each campaign?

Getting your business set up with an online portal will take several business days up front. After the initial set up is complete, sending each consecutive mailing is very quick and easy. Just upload your customer data file, submit an order, and we will get it in the mail stream!

What is the best way to track my campaign results?

When you create an offer for each persona, you can make a unique coupon code, QR code, or link for them to shop with. This way you can track when a purchase on your site or store is coming from your RETAIN marketing campaign.

Want to learn more about RETAIN?

Dive deeper into our process, best practices, and more in this 4-page overview.

Download the RETAIN Overview PDF