Most customers understand digital printing is affordable and delivers great value, but few understand the flexibility and options a quality digital web press can provide. Digital is often used by small and medium-sized business owners to print direct marketing and business brochures, fliers, and sales materials–but it can also be used to print unique and custom projects, is the best solution for variable data, and more!
Advantages of Digital Printing:
- Fast turn around; no drying time for inks.
- Affordable, cost effective solution for small print runs under 500 copies.
- Can be printed onto a variety of mediums including paper, plastic, adhesive backs and metal.
- Can perform large format printing exceeding 10+ feet in length.
Smaller Quantity Projects
If you have a low quantity project to print and would like a professional-quality looking piece, digital printing is the best solution. Simply supply a high resolution pdf file to our preflight team, electronically approve your proof, and we can have your project queued and ready to deliver within 24-hours.1 Our Digital Printing team can even do color matching to get custom brand and colors as close as possible to their original Pantone colors.2
1. Prescheduling required in advance.
2. Digital presses are laser and inkjet printers and do not use inks used to achieve Pantone color, but our team can match a laser color palette to get as close as possible to your custom or brand colors.
Customization in direct marketing is key to deeper in engagement and conversion. Digital presses have the capacity to print an entire run while customizing each piece with unique name, address, and message field–without stopping. Ask our team how you can easily add customization to your next print project.
Our digital printers are designed to run a variety of specialty stocks and projects. Easily print traditional brochures, booklets, fliers, and sales pieces–but don’t stop there. You can also print custom labels (monthly appeals, events, or healthcare testing), window clings, greeting cards, and perforated loyalty cards. We also stock heavier synthetic and plastics-based stocks. These stocks offer higher durability for multiple use materials (loyalty cards, punch cards, ID cards, etc.) instead of traditional paper. The possibilities are endless!
Aqueous (Water-Based) Coatings
Aqueous coatings are similar to varnishes and are applied during printing. Not to be confused with UV coatings, aqueous coatings are not as heavy and are a lower sheen, but are more cost-effective. They also help with print production and can speed up ink dry times.
One of the most popular coatings right now, soft touch provides a soft, silky smooth feel to printed pieces and is used in everything from direct marketing to brochures and catalog covers.
High gloss in aqueous is very different from a high-gloss UV and is much more subtle. If you’re after a high-sheen, glass-like finish you may want to consider UV instead (if your timeframe has flexibility to accommodate the longer lead time).
This coating is slightly more dull than the high-gloss (but not as heavy or glossy as UV).
Prime Coat / Protective Coat
We apply a prime or protective coating for most of our print projects to provide durability during shipping and delivery.
Satin / Silk
This coating is less dull than the gloss varieties and will lay flat on a page, and provide subtle contrast with light play.
The effect with matte can be more dramatic when used to remove a glossy sheen from glossy paper stock. The result is difference in light and play with color and light and tends to pop off the page. When used with a basic stock, the end result will be less dramatic.
As with the matte coating, dull has no sheen or gloss and can be used to remove sheen from gloss paper stock for a more dramatic effect.
Unlike the coatings above, pearl-essence has a transparent ivory hue with a slight and very subtle sparkle. It’s a great coating to give layouts an exclusive, more high-end look.
Aradius Axis : Click N’ Ship Web2Print Storefronts
We make it easy to manage complex materials needs for business units online with our print on demand, web-to-print Aradius Axis storefront. Aradius Axis is completely hands-off for you to manage. Our team will complete setting up your account, help you choose products, and align with your business requirements. We oversee updates, content, manage inventory, and even day-to-day fulfillment. Once live, your portal is a user-friendly, drag and drop design that allows your teams to easily click and choose materials they want printed and delivered. We even manage bulk shipping to the corporate office or individual satellite locations. If you’re looking for an easier more streamlined approach to manage your marketing programs, ask our team about Aradius Axis today.
For Big Business Too
Even if your business is printing millions of pieces, you may be outsourcing smaller print projects for internal departments. Our digital printing is the perfect complement for your complete business needs and we can take care of all your print needs at Aradius Group. Talk to your Account Manager about implementing digital printing as part of your program with us.